Email Marketing is, as the name suggests, the use of email in marketing communications. Email marketing is so popular because sending email is much cheaper than most other forms of communication. Email lets you deliver your message to the people (unlike a website, where the people have to come to your message). Email driven marketing has proven very successful for those who do it right.
E-mail Marketing Benefits
Sending newsletters or emails with marketing content is a highly effective tool for customer acquisition and retention. Email marketing solutions make customer communication more efficient and improve the productivity.
It allows targeting of prospects so that you are not wasting time creating flyers and expensive brochures which will be gathering dust at the bottom of drawers.
E-mail marketing allows for direct sales and as such, the consumer is leas directly to your website and not a competitor website.
If done ethically and correctly, an e-mail marketing blitz will build lasting relationships, loyalty and trust.
E-mail marketing allows for creative writing and a unique way to sell your products or services. With the world so connected to the Internet, imagine the possibilities if you have a product which could be sold anywhere on the planet. What better way to market it, than through the Internet!
Permission based marketing
Quite apart from these considerations, long-term successful email marketing relationships with customers and others can only work if they're permission based. It's important to stress that anyone considering email marketing must be aware of permission and spam. By offering value-added services to existing clients with email marketing software, customers can build indestructible customer loyalty, gain a sharp competitive advantage and increase the average order value per client.
How Can MSoft Help?
At MSoft we put in place strategies to improve email marketing deliverability-ensuring their communications are delivered to the highest percentage of recipients as possible and accelerate customer acquisition and conversion rates from email marketing efforts We also track the performance of customers marketing efforts from communication to transaction-connecting campaigns to tangible return on marketing investment.
Our extended services enable customers to leverage dynamic content for customized one-to-one, one-to-many or many-to-many email marketing communications. Reducing the marketing costs while improving the performance and productivity of their marketing resources, makes it easier and faster for customers to buy their products and services than any other marketing or sales channel.
We can also assist with the integration of voice, fax and sms text communications channels with email marketing efforts.