Article Marketing

Article Marketing has become a proven strategy for raising link popularity. It can also be a cost effective way to compete with larger companies in your field.

Very simply article marketing is the process of writing articles for the main purpose of including anchor links to your website and is one of the easiest and most effective link building strategies in existence.

Benefits of Article Writing

Whether your business is brand new or you have been in business for a while, you can gain new customers from marketing your own articles. To be the most effective, article marketing should just be part of a larger, more comprehensive SEO strategy. Remember, the goal of successful marketing is increased business and most importantly profit and this can be achieved with the help of article marketing.

Generating traffic to your website

Writing and submitting articles to directories that have large amounts of traffic can generate increased traffic to your website, usually in a short amount of time. The more articles you write and submit means more website traffic and backlinks you will get.

Other publishers and webmasters will start adding your article to their blogs and websites that can generate even more website traffic for you. The quality of the articles that you use will determine just how effective your marketing efforts will be in generating both links back to your web site and traffic.

A critical part of your SEO strategy

Whether your business is brand new or you have been in business for a while, you can gain new customers from marketing your own articles. To be the most effective, article marketing should just be part of a larger, more comprehensive SEO strategy. Remember, the goal of successful marketing is increased business and most importantly profit and this can be achieved with the help of article marketing.

Established position

Article marketing also offers something special. Even if you have not personally written the articles, you have established yourself as an author. The more you write, the more credible your status becomes, this engaging the reader and getting them to visit your site. It has now become a proven strategy for raising your link popularity and can also be a cheap way to compete with larger companies in your field.

Eliminating the need for reciprocal links

There are a number of free article submission sites on the internet, where articles can be submitted for free, some also offer software and services to help in the process. Once approved, the sites will make your articles available for distribution and publication to ezines, webmasters etc.

Using this strategy there is no more need to for reciprocal link exchanges, paying for text links, or spending hours posting free ads to link farms that no one will read anyway. Quality articles are becoming the fastest and cheapest way to see results from your efforts.

What Can MSoft offer?

At MSoft we have experienced writers who write keyword rich articles on topics that are closely related to your business type, while making sure that the article provides good content for the reader. Every article submitted to article submission sites will have a resource box section that will contain your sales info including an (anchor text) link or two pointing to your Web site. You could have a terrific product and a wonderful sales strategy, but without the targeted traffic your online business could be going no-where.

There are 2 ways articles are marketed by MSoft; one is by manual submission, the other by automated submission.

Manual Submission

This form of submission is time consuming because it is done by hand. However, this ensures submission to quality sites and avoids undesired sites. Some SEO professionals agree that a manual submission, keeps you on the right side of search engines which have come to favour manual submissions as opposed to automated submissions.

Automated Submission

One very important for SEO purposes advantage of using automated submission over human editing is better category suggestion for the website content. It is very useful to have the article entered in the right category to create awareness of the article which than may lead your reader to the site. It is also much faster over human editing.

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